Top 5 Beauty Retail Apps on Android in Ghana - Q3 2023

In the third quarter of 2023, the beauty retail app landscape on Android in Ghana presented some interesting trends. Below, we delve into the performance metrics of the top 5 apps in this category.

FrimpsMan Cosmetics Shop saw a noticeable increase in weekly downloads, starting from 27 in late June and peaking at 364 in mid-September. The app maintained a consistent growth trajectory, especially notable in early September with 224 downloads, followed by a surge to 364 downloads during the week of September 11. This growth slightly tapered off towards the end of the month, settling at 75 downloads in the final week of September.

Korean Skincare EU experienced a steady rise in weekly downloads. Starting with just 3 downloads in the week of August 21, the app's downloads increased gradually, peaking at 25 in mid-September. Concurrently, the weekly active users also showed a slight increase, moving from 31 to 34 users towards the end of September.

Nykaa - Beauty Shopping App had a modest performance in terms of downloads. The app's weekly downloads began at 2 in late August, gradually increasing to 27 by mid-September. Weekly active users also saw a positive trend, starting at 45 in mid-September and reaching 51 by the end of the month.

Cheap Makeup for Women had a fluctuating download pattern. The app started with just 1 download in late June and saw a peak of 28 downloads in the week of September 11. However, this was followed by a significant drop to just 2 downloads in the last week of September.

StyleKorean exhibited a gradual increase in weekly downloads, starting from 2 in late July and peaking at 9 downloads during the weeks of September 4 and September 11. The app maintained a consistent download rate, with slight fluctuations throughout the quarter.

These insights are based on data from Sensor Tower, which provides a comprehensive analysis of app performance. For more detailed insights, visit Sensor Tower.